New Integration Helps Graduate Business Schools Integrate Predictive Analytics Into Admissions Process

Business schools can now use a suite of predictive analytics to improve
Admissions awareness, shape their classes, and support DE&I

WATERTOWN, Mass., March 31, 2022 /PRNewswire/ — International Liaison, developer of the technology that has helped millions of students apply to college programs at more than 1,000 colleges and universities over the past 30 years, today announced a new technology integration that will enable academic programs colleges to deploy advanced analytics to bolster enrollments and expand their pipelines of prospective MBA students. Business schools using the firm BusinessCAS™ The centralized application service will now be able to access a powerful suite of analytics, predictive and prescriptive modeling, and data visualization tools from othot to identify and engage the best-suited students, optimize financial aid resources, and support their DE&I goals.

“As competition for enrollment continues to increase, business schools are increasingly looking for ways to broaden the applicant pool and increase enrollment by reaching new demographics, regions and industries. , or those that were previously overlooked,” said Robert Ruiz, Vice President of Strategic Enrollment and Managing Director of BusinessCAS at Liaison International. “The application of predictive analytics enables graduate admissions managers to understand the complex intersection of demographic and workforce trends and identify previously overlooked students to shape a more diverse, equitable classroom and engaged.”

With the integration of the suite of analytics tools from Othot, a division of Liaison International, business school admissions and enrollment management managers can now use advanced machine learning models to analyze the geographic location, diversity, and professional and academic backgrounds of future students. . Business schools will be better able to understand and predict the complex factors that drive larger and more diverse student enrollment, then leverage model prescriptions to optimize outreach efforts, financial assistance and other resources to create a more diverse and engaged class. incoming students.

“As the competitive landscape for business education continues to tighten, admissions officers feel an increased sense of urgency to expand the pool of potential students by reaching new and more diverse demographics,” said Andy Hanna, president of the Othot division of Liaison. “For business schools to grow, evolve and remain sustainable, they can look beyond the practices used in the past and take a more nuanced – and in some ways more ambitious – view of who their students are, where they come from. come and how best to serve them.”

BusinessCAS helps graduate business programs expand and strengthen enrollment by allowing students to submit applications to multiple programs using one uniform application. Approximately 1,000 schools currently benefit from Liaison’s application processing support, pipeline development services, and networking opportunities that connect leaders to best practices in graduate business school admissions.

The integration is the latest example of Liaison’s total enrollment approach, which allows institutions to integrate historically siled products, applications and workflow tools from other technology providers, alongside those developed by Liaison. Features and functionality across the entire Liaison product family provide campus managers with a unique set of planning, analytics, outreach, and communication tools and services needed to help institutions meet complex enrollment challenges and retention and adapt support to incoming and enrolled students.

About Liaison International: Through a powerful combination of technology and services, Liaison helps more than 31,000 undergraduate, graduate and post-baccalaureate programs on more than 1,500 campuses meet their recruitment, admissions, enrollment and student success. Liaison’s campaign management, enrollment and recruiting tools include TargetX and its enrollment marketing platform (EMP) and its centralized application service (CAS), Othot, SlideRoom and Time2Track. To learn more, visit and find us on Facebook, Twitterand LinkedIn.

About Othot: Othot is the leader in artificial intelligence and prescriptive analytics solutions for higher education institutions across United States. Othot focuses on each school’s specific enrollment, retention, student success, and alumni engagement goals. Othot’s cloud-based software provides continuous real-time intelligence and enables schools to engage every prospective, current and former student with the right tactics at the right time. To learn more, visit


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