Dash Hudson is pleased to announce that Meta has named the world’s leading social marketing software among the first integration partners to unlock the ability for businesses to tag content with products on Instagram.
In the growing world of social commerce, product tags are a fundamental tool for Instagram Shopping businesses to make their content shoppable.
“As social platforms become an increasingly important touchpoint in the world of e-commerce, brands are looking for creative ways to engage their audiences and turn them into loyal customers,” said the co-founder and CEO of Dash Hudson, Thomas Rankins. “We are extremely proud to have been selected by Meta to bring this tool to market and lead the world’s most important brands as they elevate their Instagram accounts to become a fundamental part of their digital retail strategy. “
With product labels, the content becomes purchasable upon discovery. This is a milestone in the evolution of social commerce, with Meta reporting that 92% of users who see a post on Instagram take action immediately, whether it’s clicking on a website or making a purchase.
Thanks to Dash Hudson Planner, product tags can be enabled for Instagram feed images, feed videos, and feed carousel media. Additionally, product tags will now be displayed in a brand’s Instagram Shop tab, allowing consumers to instantly browse products or easily continue their shopping journey when they’re ready to buy.
As social media continues to cement its position as consumers’ favorite online destination, the need for brands to monetize these growing audiences is greater than ever. Today’s announcement of Instagram Product Tags marks a significant step forward in connecting social strategy to commerce, enabling brands to fuel an untapped pipeline of economic growth and opportunity.
To find out why leading brands trust Dash Hudson to unlock the power of social commerce, Click here.