Goodyear: the integration of Cooper Tire in the final phase

Patterson highlighted how the company has continued to invest in its brands since closing the sale. Including:

  • Build the first replacement tires for electric vehicles (ElectricDrive GT and Endurance RSA ULT);
  • Expansion of the Mastercraft portfolio with the addition of two new lines; and
  • Produce more durable commercial tires by replacing the petroleum content with soybean oil.
  • “In addition to developing industry-leading products, we’ve listened to your feedback and made great strides as a supplier,” Patterson wrote. “Although we still have work to do, we have improved the quality of our supply and inventory in an extremely volatile environment.”

It remains unclear how Goodyear plans to position its new brands – including Cooper, Mastercraft and Roadmaster – in the market with its Goodyear and Kelly brands.

Goodyear President and CEO Rich Kramer recently told analysts that Goodyear has begun offering Cooper and Starfire-branded tires through its company-owned retail and commercial outlets as part of a a plan to expand the range of products offered through these channels.

This means Goodyear’s TireHub LLC joint venture with Bridgestone Americas has begun stocking Cooper-branded products in warehouses across the country. Previously, American Tire Distributors Inc. (ATD) was Cooper Tire’s primary distributor.

Patterson concluded his letter by telling dealers that Goodyear “deeply appreciates your loyalty and your business.

“Together, we are positioned to become a stronger American leader in the global tire industry, and I’m confident the best is yet to come.”

About Michael G. Walter

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