Twitter is looking to take another step towards streamlining in-app commerce with the launch of a new partnership with Shopifywhich will allow Shopify merchants to list their products on their Twitter business profiles, along with each item, when tapped, and then redirect users to the Shopify product page to make a purchase.
As explained by Twitter:
“We’ve created a Twitter sales channel app, available in the Shopify App Store and through the Shopify admin, which allows merchants to connect their Twitter account to their Shopify admin and onboard our shopping manager – the entry point to our suite of Twitter shopping tools where merchants can access and manage our shopping features.”
These shopping features include a product carousel display on your profile and/or a dedicated product display page, with Shopify-connected listings now updating in real time, reflecting your Shopify inventory.
“When they’re ready to buy, shoppers can pay on the merchant’s website. Starting today, we are also extending beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the United States.
Twitter initially announced its Shop Spotlight (originally called the ‘Shop Module) last Julyadding to its professional profile tools.
As shown here, the Shop Spotlight is a dedicated area at the top of your business profile where you can showcase your products.
“When people visit a profile with the Shop Spotlight enabled, they can scroll through the product carousel and tap a single product to learn more and shop seamlessly in an in-app browser, without having to leave Twitter. .”
The dedicated Shop tab meanwhile is another Pro profile item, which takes users to a dedicated display of up to 50 products in a separate tab.
Twitter Business Profiles was initially only available to selected merchants, but now all users can convert their Twitter profile to its business option, which provides additional display features for brands including business category, opening hours, location information, etc.
And now, for Shopify merchants, you can also list products, making it easy to connect directly to your shopping pages.
But that doesn’t specifically extend to tweets just yet. Twitter is working on product listings that will display “Shop” buttons in tweets, but they aren’t available yet, and they might not be a free option, like these new product listing tools.
But they are coming, and together, these new e-commerce tools could be a great way to better connect your product listings to real-time tweet discussion.
Twitter’s new Shopify integration will initially be available to all US Shopify merchants.